confidential // case file // field intelligence // do not redistribute
section 01 — identity

Overview & identity

The first page of the file: what the company actually does, when it began, who owns it, how big it is, and the brand it goes to market under — the facts that frame everything else.

What the company does, when it started, who owns it, how big it is, and the brand it goes to market under. It's one of the nine sections in every dossier, and below is exactly what this one does — what it surfaces, where those facts come from, and who leans on it.

What this section reveals

Concretely, the overview & identity section gathers:

  • A plain-English description of what the company does and the market it sells into — not the slogan, the substance.
  • Founding year, legal name and any trading or brand names, so the entity you're reading about is unambiguous.
  • Ownership and structure: independent, subsidiary, or part of a group — and the parent or holding company where there is one.
  • Size signals — employee headcount band, rough scale, and whether the company is public, private or venture-backed.
  • Industry and sector tags, plus the website and primary domain the rest of the dossier is anchored to.

None of it requires the company's cooperation — it's all there in the open record, just scattered until the dossier pulls it into one place. You can see it rendered on a real business in the sample dossier.

How it's sourced

Identity facts come from the company's own site and registration records first — the most authoritative place to learn a legal name, founding year and what a business says it does. Ownership and structure are cross-checked against public filings and reputable business directories; headcount bands are triangulated from professional networks and hiring footprints rather than taken from any single number. Where two sources disagree, the dossier keeps the better-attributed one and marks the rest as lower confidence, and every claim links back to the page it came from so you can confirm the entity is the one you mean.

Who relies on it

This section earns its keep for anyone whose work turns on it:

  • Sales & BD — open a call already knowing who they are and how big.
  • Investors — confirm the entity and its structure before anything else.
  • Procurement — make sure you're vetting the right legal entity.

See how the whole file fits together on how it works, browse the other eight sections, or open a dossier and read this section on a company that matters to you.

the fine print

Two quick questions

Q. How do you confirm it's the right company?

The dossier anchors to a domain and legal name, then cross-checks the founding year, brand names and ownership against filings and the company's own site — so you can be sure you're reading about the entity you meant, not a similarly named one.

Q. Where does the headcount number come from?

It's a band, not a precise figure, triangulated from professional networks and the company's hiring footprint rather than a single self-reported number — and it links back to its sources so you can judge it.

Open me

Start with who they are.

one name in. a full identity out.