confidential // case file // field intelligence // do not redistribute
section 08 — relationships

Relationship web

The company read by the company it keeps: customers, partners and rivals drawn as a network, so the ecosystem around a business becomes something you can see.

Customers, partners and rivals drawn as a network, so you can read the company by the company it keeps. It's one of the nine sections in every dossier, and below is exactly what this one does — what it surfaces, where those facts come from, and who leans on it.

What this section reveals

Concretely, the relationship web section gathers:

  • Named customers and case studies the company has made public.
  • Partners, integrations and resellers that show how it plugs into a wider ecosystem.
  • Competitors and the rivals it positions itself against.
  • Investors and advisors that connect it into a broader network.
  • The shape of the web — densely connected and central, or off on its own edge.

None of it requires the company's cooperation — it's all there in the open record, just scattered until the dossier pulls it into one place. You can see it rendered on a real business in the sample dossier.

How it's sourced

Relationships are mapped from public sources: customer logos and case studies on the company's site, partnership and integration announcements, press naming customers or rivals, and directory listings. Edges in the web are only as good as their evidence, so each connection links to where it was found and is typed by what it is — a published customer is firmer than an inferred competitor. The section is careful to mark inferred or one-directional links as such, and not to overstate a relationship that rests on a single mention, so the network you read is one you can defend.

Who relies on it

This section earns its keep for anyone whose work turns on it:

  • Sales & BD — find warm paths and see who they already work with.
  • Founders — map the competitive and partner landscape at a glance.
  • Journalists — follow the connections between companies and people.

See how the whole file fits together on how it works, browse the other eight sections, or open a dossier and read this section on a company that matters to you.

the fine print

Two quick questions

Q. How solid are the connections in the web?

Each edge links to its evidence and is typed by what it is — a published customer logo is firmer than an inferred competitor. Inferred or one-sided links are marked as such so you can tell a fact from a guess.

Q. Where do the relationships come from?

Public sources only: customer logos and case studies, partnership and integration announcements, press, and directory listings — never private CRM or contract data.

Open me

Read the company it keeps.

customers, partners and rivals, mapped.